Connect relevant searches with a clear next step.
Paid search needs a focused offer, suitable targeting and a useful destination after the click. We help plan and manage agreed Google Ads campaigns around the services, locations and enquiries that matter to your business.
Clicks need somewhere useful to go.
Campaigns can become difficult to assess when targeting is broad, landing pages are unclear or enquiries are not measured properly. We review the campaign and the journey together.
Signs worth exploring:
- You receive clicks but struggle to identify useful enquiries.
- Requests come from unsuitable areas or for services you do not offer.
- Campaigns send everyone to the same generic page.
- The business cannot clearly separate advertising spend from management costs.
What your project could include
These are possible deliverables. The exact scope depends on the priority we agree and what Stratlogically is equipped to provide for your situation.
- Campaign or account reviewReview the existing setup and available data.
- Search intent, service-area and campaign planningDefine who should see the ads and why.
- Keyword themes and exclusionsFocus spend on relevant searches.
- Ad copy and agreed campaign setupCreate and configure campaigns within the agreed scope.
- Landing-page recommendations or separately scoped implementationMake sure clicks arrive somewhere useful.
- Conversion measurement for agreed actionsTrack the enquiries that matter.
- Ongoing review of search terms, spend and enquiry relevanceAdjust based on evidence.
- Reporting against the campaign’s agreed objectivesKeep progress visible.
Home improvement company
A campaign could focus on a defined roofing service area and direct visitors to a page explaining the work offered and how to request an assessment.
Illustrative example, not a client result.
Search to enquiry
Illustrative workflowIllustrative workflow — not a promised outcome or diagnosis of your business.
How we review progress
Measures may include advertising spend, tracked enquiries, cost per qualified enquiry and progression to booked appointments. Revenue reporting depends on reliable sales data.
Agreed before paid work begins
Campaign setup, management and landing-page work are priced according to scope. Advertising spend is separate from our fees and requires an agreed budget.
The initial discovery call is free. Any separately scoped investigation, implementation or ongoing management is priced and agreed before it starts.
From conversation to agreed delivery
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FREE DISCOVERY CALL
Tell us how your business works
Tell us how your business operates and where things feel slow, repetitive or difficult. We ask focused questions to understand the situation.
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OVERVIEW AND DIAGNOSIS
Explore the likely bottleneck
We review the information available and explore the likely bottleneck. If a deeper investigation is needed, we explain the proposed scope before proceeding.
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SCOPE AND QUOTE
Agree before paid work begins
We agree on the priority, deliverables, responsibilities, timeline and price before paid work begins.
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DELIVERY AND REVIEW
Complete and review the agreed work
We complete the agreed work and review it against the measures established for the project.
Service FAQs
No, unless a proposal explicitly states otherwise. We separate media spend from service fees.
We can assess the account with appropriate access and propose a suitable scope.
No. Performance depends on the market, offer, competition, budget and enquiry-handling process.
Give your paid-search activity a clearer direction.
Tell us what you advertise, where you operate and what happens after an enquiry arrives.
Book a free discovery call
Tell us a little about your business and what feels slow, repetitive or difficult. You do not need to choose a solution before we speak.
What happens next?
Choose a time that works for you. You’ll receive a calendar confirmation by email. A meeting is confirmed only after Calendly records your booking.
Service of interest: Google Ads / PPC — you can change this when we speak, or say you’re not sure yet.